twitter fail whale blowfishThis is a follow-up to my How To Use a Company Twitter Account post.

That post dealt with brand voice, approach and language that should be used by companies when entering the Twitter arena. This is to expand on a Twitter debate I had this week over the practice of companies bulk following accounts instead of focusing on growing a base of evangelists.

So you decided to see what all the fuss was about amongst 1% of Canadians and you’ve gone and given your brand an identity on Twitter. Congratulations! But be careful how you use this new tool, because you run the risk of turning off just as many people as you can turn on.

Properly use Twitter and you’ll not only grow a list of followers, you’ll cultivate a legion of disciples will go forward and preach the gospel according to you.

[contd]