Steve Jobs fired a shot across the bows of your favourite cable company last week when he unveiled a new edition of his hobby – Apple TV. The box was shrunk, the hard drive taken out and the functionality increased.
When you buy an Apple product, you’re going to pay more for the privilege. Apple fanboys get it the same way BMW and Mercedes fans get it. Prettier costs more.
But the Apple tax in Canada comes in a different shape and size. Apple announced a new roster of products last week that had stunning pricepoints in US dollars, but when the currency gets converted and the Canadian price is announced, they don’t always match up.
With the latest launch of sexy new iPods and iTunes software announced from Apple, many headlines trumpeting the innovation and features will ring across websites, newscasts and newspapers around the world. But in the midst of this screaming chorus it’s important to take a step back and realize that Apple really doesn’t invent things. They innovate things. They take existing products and make them better.
Steve Jobs is back in control of Apple and as is their priority for fall, a new line of iPods was unleased at a media event last week. The iPodShuffle got a new coat of paint, the iPod Classic and iPod Touch got some storage upgrades, but the iPod Nano was the real star of the show.
Video, an FM radio and a pedometer all are being introduced into the Nano which will still be available in a rainbow of colours.
The video is the first big sexy you’ll notice and it’s meant to go up against the Flip video handhelds. it’s a tight little camera that shoots 640×480 clips and can then upload to Facebook or YouTube or email once you sync back with your computer.
The FM radio will be great as you can now listen to the radio on your iPod and use it to discover new music. You can real time tag tracks you like while you’re listening to the radio and then pick them up in the iTunes store when you sync your iPod. iPod nano also features Genius Mixes, which automatically creates up to 12 endless mixes of songs from your iTunes library that go great together.
iPod Nano is also now an even better workout companion with the new built-in pedometer. iPod Nano can keep track of your steps taken and calories burned, helping you meet your short and long-term fitness goals.
Dad. Broadcaster. Writer. Media Disruptor. Team Diabetes Champion. Double Guinness World Record Holder.