I have liked the Tour of Alberta‘s Facebook page. Yet I never see their updates. I miss half the Blue Thursday sales from WestJet, not to mention news stories from the TV stations I’ve liked, etc.
It sucks. And, frankly, it has made my Facebook news feed boring. I am seeing the same old stuff all the time. A conversation from 3 days ago that I didn’t like, or comment on, somehow floats back to the ‘most recent’ part of my feed because someone commented on it while all that branded content I asked to engage with drifts past.
Well, friends, there is a way to discover all the Facebook information you’ve been missing. It’s in the PAGES FEED.
Click this link and discover all those pages you’ve liked but Facebook never shows you anymore.
I am blown away every time I flick through that Pages Feed. I see all sorts of useful interesting an engaging content from brand pages. Now, to tell Facebook that I like this content, I really like this content, I like the posts, share them more often, and comment.
The Edge Rank and News Feed algorithm is built to show you the kind of content you engage with most. I don’t find it works very well with my friend feeds (hence showing me 35 hour old content) but it is working better with the pages. I’m liking, sharing, commenting, and getting more of the brand messages I want. Just today I discovered the Tour of Alberta will have a mountain climb time trial right in my neighbourhood.
Thanks for nothing, Facebook.
Go ahead. Try it. Tell me if it gives your news feed more useful content.