Earlier this week, Rogers’ spokesperson for the iPhone, Elizabeth Hamilton, released this statement:

We are pleased to offer our customers a variety of choices and a variety of value-bundled plans which they can find in the iPhone 3G pricing release of June 27, or view our website for in market voice and data smartphone plans from which to choose (for example, our $30 for 300 MB plan or our flex rate data plans). These plans are designed to meet the needs of a wide range of consumers.

This morning Rogers released this press release:

Effective July 11, and as a limited time promotional offer for customers who activate until August 31, 2008 on a three year contract, a data-only offering of 6GB of data for $30 per month is being made available that can be added to any in-market voice plan.

New Canadian iPhone 3G customers will also have the choice to select from Fido’s existing voice and smartphone data plans and/or additional features to best suit their needs or from Fido’s specific value bundled iPhone 3G plans. Existing Fido customers can also keep their current voice service plan and
select a separate smartphone data plan to meet their needs or choose from other plans after checking their individual upgrade eligibility.

While it’s good news for consumers that the plans are changing, the constant flip flopping and adjusting of service plans on the fly is further adding to the already confusing iPhone pricing structure.

Rogers needs to pick a plan, promote the hell out of it and be done with it.

This is a good start, but is it the end of the story?

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