Facebook does not work for breaking news. It never has. It can’t. The algorithm is such that it will always filter instead of giving you a firehose of now.
Canadian Tire and IKEA traded tweets in advance of Canada’s gold medal win in ice hockey. The best example of real-time marketing during the games.
There is a large media concentration in Canada. With multiple mergers and acquisitions, we’ve seen economies of scale rise and partisan pitches come to the air. Bell Let’s Talk Day is just one of many examples of how the revolution will be branded when it is televised.
What’s it like to go viral? Not a lot of fun. The jury of the internet is swift and heartless in its justice and mob-like in its accusations.
Tweet Steve Wozniak always wanted to be an engineer. “Engineers build things in the world that change people’s lives,” he told the Further With Ford …
It’s easy to get better social media engagement – just give the audience what they want. Check out what happened to our Facebook page engagement during the Calgary Flood of 2013.
Tweet On May 9, 2013, I has invited to be part of a panel at MRUShift. Here are the notes from the quick talk I …
Unions are a powerful force in modern business. Too powerful. The adversarial nature at which they see the employer puts them at an inability to recognize the true nature of business – it changes, it evolves, people come, people go. Unions are stagnant anchors that threaten to kill the very jobs they are sworn to protect.