April Fool’s Day is becoming just as important to brands and marketing as the Super Bowl. When it comes to earned media, it’s another day to easily go viral for sharing your positive, light-hearted, fun brand messages.
There is a large media concentration in Canada. With multiple mergers and acquisitions, we’ve seen economies of scale rise and partisan pitches come to the air. Bell Let’s Talk Day is just one of many examples of how the revolution will be branded when it is televised.
What’s it like to go viral? Not a lot of fun. The jury of the internet is swift and heartless in its justice and mob-like in its accusations.
What is the ROI of social media? What’s the ROI of a billboard in Times Square? ROI is easy to measure – you measure it one customer at a time.