Piers Morgan‘s Twitter show was a lot of talk about something people should just be doing. It was filled with Martha Stewart, Alyssa Milano and celebrity tweeters and very little substance about how to actually use it.

In the waning seconds Gary Vee came on and talked about search.twitter.com as the greatest tool anyone can use to “get” Twitter. It’s about listening was the message Gary hammered home, a drum I’ve been banging too.

Twitter Is A Game Of Follow The Leaders – stop worrying about who follows you and instead focus on who you follow
The Audience Isn’t Listening – the world of broadcast is now a two way street, not one way