2008 Future Shop Boxing Day Sale is a Christmas Eve Fail

Future Shop’s Boxing Day Sale 2007 was a mess. Bombarded and slammed with bargain hunters the site crashed, and left people in limbo – on Christmas Eve.

Yes, the Future Shop Boxing Day Sale started on Christmas Eve, right in the middle of key family time. Instead of tucking in to board games, tourtiere and carols with the kids, people were left clicking, refreshing and waiting for the site to load.

That was me, as I wrote last year:

“It’s now almost 10:30p, some 5 1/2 hours after the sale started and they’ve only sold 400 of the extra cheap iPod shuffles. Something tells me lots of people got screwed on this, gave up and went to bed. Good news, I got my iPod and SD HC dirt cheap. Now I get to go downstairs and wrap presents.

Still not happy I sweated over 45mins of disconnects and stalling and crap at 5p though.”
[Future Shop Boxing Day Sale]

So what has Future Shop planned for 2008? The same.damn.thing.

Here are the details for the 2008 Future Shop Boxing Day Sale


They have recognized the problems of last year by trying to have users do some trouble shooting ahead of time with these tips:

Update your account information
Sign up for Verified by Visa
Take an early online peek at the deals
Watch for web only specials
Queue up for the best deals
Dont give up!

That last point almost acknowledges they will have the same problems as before.

Last year, after hanging and hanging and hanging, I ended up waiting weeks and weeks for my memory card and iPod shuffle. It wasn’t until I pulled rank with PR and media people from Future Shop that I finally got my items delivered. It was a gong show at every turn.

But the big FAIL remains the sale start time. 8p/5p on Christmas Eve? That’s family time. That’s personal time. Start the sale at midnight Christmas Day/Boxing Day after all the family stuff is done – Christmas Eve is just a little offside.

The Future Shop Boxing Day flyer will be released on December 23, I’ll post it then.

**UPDATE** December 22

Here’s an email response I’ve received to the above post from Future Shop:

“I wanted to send a note and let you know that the online Boxing Day Tips were not an indication that we anticipate problems with the site. In fact, we’ve made a significant investment in the site, and our team has spent the last few months upgrading the infrastructure to support the volume of traffic anticipated. Although the volume of shoppers was unprecedented last year, we are anticipating an additional 30% increase in traffic this year.

We heard the feedback to last year and we have responded. Online shopping is growing rapidly, especially with a trusted company like Future Shop. We have aggressively tested the site and are working diligently in the days leading up to Boxing Day with our E-Commerce Teams, Call Centre, and external partners including Canada Post that we deliver a better experience for our customers.”



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  1. December 22, 2008

    They forgot one extra point “don’t believe any promise we give you about you having successfully purchased an item until it’s actually in your hands”.

    We got screwed over not once but TWICE by FutureShop trying to order a camera online last week. First time we ordered during the ‘customer appreciation’ sale for pickup from a store that they said had stock & they sent us an order confirmation email. Following day, after the sale had ended, they cancelled our order & refused to let us reorder for collection from a different store at the sale price unless we could find some retail flyer. Second time, after ordering from a different store at the higher price, they emailed us to tell us the item was now put aside for us and available for pickup. We made a special trip into town to collect it from the Granville St store… only to find that it (the last one in the store) had disappeared.

    What I think happened is one of the salespeople had a customer who wanted that camera and saw our reserved one behind the counter and stole it to sell to their customer so they’d get their commission.

    Were FutureShop helpful? No. Could they care? No.

    Will I ever order anything again from FutureShop? To be honest, it’s hard to avoid them sometimes, but we’ll be doing our best to buy from places that value their customers instead.

    My wife blogged the full story in more detail:

  2. […] not really a Boxing Day Sale – it’s a Christmas Eve Sale. The online specials start Christmas Eve at […]

  3. Chris
    December 24, 2008

    I’ve been sitting in the check-out waiting line at 0% progress for the last 15 minutes (since right at 5 p.m.)! For a simple set of cheap speakers for a computer.

  4. darrell
    December 24, 2008

    I was able to purchase a denon recevier from them for a sweet deal I hope things work out the way I plan I will keep u informed.

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