Air a Little Thin

steve jobs and macbook airA MacWorld Keynote is like a wild office Christmas party. While it’s happening you’re filled with endorphins and enthusiasm. The next morning you wake up and realize you danced naked with the human resources manager.

Okay, maybe the MacWorld hangover isn’t that bad, but it’s still there.

Last week, while Steve Jobs was unveiling the latest 4 pillars of the company, the crowd went wild, blindly drinking whatever Steve would pour. I want a Time Capsule! I want iPhone apps! I want a MacBook Air!

But now, a week later, the reality of his announcements is settling in and the fanboy enthusiasm is dying down.

The MacBook Air received the most fanfare, but the enthusiasm of a notebook that can slip inside a manila envelope is starting to wane. It’s too big for a purse, too delicate for a plane, and at $1899 it’s too expensive for an impulse purchase.

The MacBook Air will look great in display suites for Yaletown condos, but is it really practical? Many analysts were calling for a subnotebook, but the one they wanted would have been the size of a screen folded in half, a rough and tumble Gary Coleman-ized MacBook, instead they got the Nicole Richie version.

Yes, the MacBook Air may not be all that, but your inner fanboy still wants one.

Another one of Steve’s announcements is set to revolutionize movie renting the way the iPod changed music listening.

An AppleTV is a set top box, that until now was used to stream content from your computer to your tv, but with Steve’s announced software upgrade the AppleTV Take 2 loses it’s computer strings and can function independently to download and access content directly from iTunes.

While HD DVD and Blu Ray fought over which format of disc would win, Apple snuck right through the middle, the new way to rent a movie is wirelessly on demand.

“With the new Apple TV and iTunes Movie Rentals, movie lovers can rent DVD-quality or stunning HD movies from their couch with just a click of a button,” said Steve Jobs, Apple’s CEO. “No more driving to the video store or waiting for DVDs to arrive in the mail.”

The AppleTV Take 2 will be released next week for $249, if you have one of the previous editions, a free online software upgrade will give you all the new features.

catch the buzz … pass it on.

This article originally appeared in 24hrs on January 23, 2008.



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