I’ve been outside of radio for 3 months now. I’ve stood outside an industry I had been inside for nearly 20 years. Being on the outside looking in has given me a new perspective on my industry’s place on the global landscape.
When I ask “can you smell your own b-s?” I’m really asking you to not sweat the small stuff. We get so hung up on self importance and a belief that all that happens in our little business world matters to the rest of the planet. It doesn’t. Step outside the clique you’re in and have a broader look at what your business is about. Stop smelling your own BS.
Flickr photo by JOE M500