April Fool’s Day is becoming just as important to brands and marketing as the Super Bowl. When it comes to earned media, it’s another day to easily go viral for sharing your positive, light-hearted, fun brand messages.
The Canada USA semi final was a super bowl of real time marketing in Canada. Molson jumped on it while Tim Hortons sat still and failed miserably.
There are many that will tell you what to put in a media kit, but few who tell you how to make a media kit. It’s easy, but it’s not. It’s best done by pro.
If you want to show off your blog branding at a conference, you can do it many different ways beyond business cards. Check these ideas out: