Posts in category media insight

Although Google has approximately sixty-five percent of the market share of search engines, there are excellent reasons to consider switching.

All media is not created equal. Ezra Levant’s The Rebel does not have an inalienable right to have access to the Alberta government. Far from it, in fact.

Here’s how to manage your facebook feed to get rid of the partisan politics, news, and memes from your stream. Simply hide the source.

April Fool’s Day is becoming just as important to brands and marketing as the Super Bowl. When it comes to earned media, it’s another day to easily go viral for sharing your positive, light-hearted, fun brand messages.

Facebook does not work for breaking news. It never has. It can’t. The algorithm is such that it will always filter instead of giving you a firehose of now.

The internet has been abuzz after the celebrity nude photo phone hack broke over the weekend. Apple has responded saying it was not an iCloud failure.

Canadian Tire and IKEA traded tweets in advance of Canada’s gold medal win in ice hockey. The best example of real-time marketing during the games.

The Canada USA semi final was a super bowl of real time marketing in Canada. Molson jumped on it while Tim Hortons sat still and failed miserably.

There is a large media concentration in Canada. With multiple mergers and acquisitions, we’ve seen economies of scale rise and partisan pitches come to the air. Bell Let’s Talk Day is just one of many examples of how the revolution will be branded when it is televised.

What’s it like to go viral? Not a lot of fun. The jury of the internet is swift and heartless in its justice and mob-like in its accusations.