media insight
How Tim Hortons Is Failing (And Molson Is Winning) Real Time Marketing As Canada Goes For Gold
The Canada USA semi final was a super bowl of real time marketing in Canada. Molson jumped on it while Tim Hortons sat still and failed miserably.
Media Concentration In Canada Brings Partisan Broadcasting
There is a large media concentration in Canada. With multiple mergers and acquisitions, we’ve seen economies of scale rise and partisan pitches come to the air. Bell Let’s Talk Day is just one of many examples of how the revolution will be branded when it is televised.
Empathy For Justine Sacco: What It Feels Like When You Go Viral
What’s it like to go viral? Not a lot of fun. The jury of the internet is swift and heartless in its justice and mob-like in its accusations.
How James Altucher Choose Yourself Will Get You To Floss
[twitter]Many places offer you a money back guarantee. From baked goods to clothing to housewares, companies know that standing behind their product with a promise to return your money if …
Woz On Privacy, Self-Driving Cars And The Influence Of Engineers
[twitter]Steve Wozniak always wanted to be an engineer. “Engineers build things in the world that change people’s lives,” he told the Further With Ford conference. Woz sat on a panel …
Seth Godin On Sculpting The Future
[twitter]Every sentence out of Seth Godin‘s mouth is the title of a book, a keynote thesis, a phrase with deep meaning. “Design has nothing to do with what it does, …
#MRUShift: Changing The Channel On The Backchannel
[twitter]On May 9, 2013, I has invited to be part of a panel at MRUShift. Here are the notes from the quick talk I gave on how new media needs …
Unions Killed The Media Star
Unions are a powerful force in modern business. Too powerful. The adversarial nature at which they see the employer puts them at an inability to recognize the true nature of business – it changes, it evolves, people come, people go. Unions are stagnant anchors that threaten to kill the very jobs they are sworn to protect.
What Happens When You “Like” The Competition: How To Safely Spy On Facebook
[twitter]I’m using radio for this example, but it is not a specific industry situation. Liking a competitor is an important marketing tool, but it can cause problems. Perhaps you’re a …
How To Cash In When Your Content Goes Viral
[twitter]Want to make money with your blog? Have a viral video. Okay, that’s easier said than done, but if you can have video content go viral, it’s much easier to …