Posts in category

media insight

Tim Hortons vs Molson in Real Time Marketing Battle

The Canada USA semi final was a super bowl of real time marketing in Canada. Molson jumped on it while Tim Hortons sat still and failed miserably.

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There is a large media concentration in Canada. With multiple mergers and acquisitions, we’ve seen economies of scale rise and partisan pitches come to the air. Bell Let’s Talk Day is just one of many examples of how the revolution will be branded when it is televised.

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Empathy For Justine Sacco: What It Feels Like When You Go Viral

What’s it like to go viral? Not a lot of fun. The jury of the internet is swift and heartless in its justice and mob-like in its accusations.

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Get James Altucher Choose Yourself For Free

[twitter]Many places offer you a money back guarantee. From baked goods to clothing to housewares, companies know that standing behind their product with a promise to return your money if …

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Buzz and Woz

[twitter]Steve Wozniak always wanted to be an engineer. “Engineers build things in the world that change people’s lives,” he told the Further With Ford conference. Woz sat on a panel …

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Seth Godin and Buzz Bishop

[twitter]Every sentence out of Seth Godin‘s mouth is the title of a book, a keynote thesis, a phrase with deep meaning. “Design has nothing to do with what it does, …

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Changing the channel on the backchannel

[twitter]On May 9, 2013, I has invited to be part of a panel at MRUShift. Here are the notes from the quick talk I gave on how new media needs …

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1993 2013

Unions are a powerful force in modern business. Too powerful. The adversarial nature at which they see the employer puts them at an inability to recognize the true nature of business – it changes, it evolves, people come, people go. Unions are stagnant anchors that threaten to kill the very jobs they are sworn to protect.

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wall of radio stickers

[twitter]I’m using radio for this example, but it is not a specific industry situation. Liking a competitor is an important marketing tool, but it can cause problems. Perhaps you’re a …

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[twitter]Want to make money with your blog? Have a viral video. Okay, that’s easier said than done, but if you can have video content go viral, it’s much easier to …

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