media insight
Have A Conversation With Your Brand
It’s called social media, because it’s about being social. You don’t broadcast your message anymore, you share it. If you’re a newspaper, you move to the web. If you’re a …
It’s Not Me. It’s You
Old media talks down to its audience. New media engages its audience. Do you recognize how vastly different those two sentences are? Those two simple sentences hold all the answers …
Link Love Is Brand Building
Traditional media outlets on the web are notorious for not providing link love. They simply post the content from print to the web with no annotation, link or way for …
Wikimedia: How To Raise The Bar
This entry was originally posted August 12, 2008 on my Old Media New Tricks blog. I’m collecting those entries here to gather a more comprehensive list of my media insight …
All Of This Almost Never Happened
Steve Jobs is dead. At 56, the biggest visionary of a generation is gone far too soon. Much will be written of the technological contributions Steve has made. I am …
The Views Are Mine And Not My Employer: Why Twitter Disclaimers Are Bullshit
The views are mine and not my employer disclaimer is rampant in social media. But does it matter? Nope. Not at all. You are always repping a brand online. And which brand should you care about more: yours or your employers?
Is Geoblocking Unethical?
Globe Technology posed a twitter question this morning: So tweeps, do you consider jumping geoblocks in order to access content we can’t get in Canada as unethical? I hate to …
The Twitter Election
Here we go again, Canada is heading to the polls on May 2 – our 4th election in the past 7 years. The only thing excellent about this track record …
Comment On The Content
[twitter]Something sad is happening to the content on the web; the conversation is getting fractured. It’s floating by so quickly, it’s impossible to gather and aggregate. When a link is …
3 Twitter Tips For Politicians
[twitter]When Naheed Nenshi was elected in a come from behind victory to become Mayor of Calgary, many pundits were blaring headlines about Twitter, Facebook, YouTube and social media as the …
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