Posts in category

media insight


This is the week the war could be decided. At the very least it’s being taken to the next level. The marketshare battle between Mac and PC has never been …

Terry O Reilly is the host of, quite possibly, the best program on radio today. The Age of Persuasion is a veritable Phd for free in marketing. The 30 minute …

The Windows 7 release is just a few days away (it drops October 22) and Microsoft is going grass roots to drum up some support. They’ve built a relationship with …

With apologies to cheerleaders and all the athletic prowess it takes to perform those stunts, this post addresses the actual cheering part of the cheerleading profession. Some situations have recently …

To paraphrase Depeche Mode, today’s media consumers are all all about having their Own. Per-son-al. Je-sus. In the past there was one Jesus, (in the sense there was a slim …

The Paradox Of Free And Why Paywalls Won't Work For News - cyberbuzz

There is a paradox of free when it comes to music and news. Free didn’t work for music, but it does work for news. Why? Too many quality free choices. CLICK THE IMAGE FOR THE STORY

This is a follow-up to my How To Use a Company Twitter Account post. That post dealt with brand voice, approach and language that should be used by companies when …

Imagine your’re an old media journalist. You’re under deadline, you’re trying to fill out an extra column inch for the front page, or you’re in the edit suite and you’re …

Terrorism deals in a culture of fear. Terrorists win when we change our habits out of fear. Taking off our shoes at the airport, worrying about our jobs, driving our …

Bloggers Are New But Are They Media?

It was quite the schmoozefest in Vancouver this weekend. The city was host to the Junos, The Vancouver Playhouse International Wine Festival, Vancouver Fashion Week and the Canadian National Freestyle …

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