[twitter]So many brands are chasing the next big thing in social media. Fact is, they’re all different. They’re all unique. They all require a different skill set. You don’t need to be a jack of all trades, you need to be a master of one.
Maybe you’re a superstar Viner, are huge on YouTube, or popular on Pinterest. Maybe you rock Slideshare, are a Twitter ninja, or beat the Facebook algorithm every time. Or maybe you have developed a strong tribe on Instagram.
For Jeffrey Spackman, (aka @Namkcaps) that world is Instagram. Yes, he’s on Twitter, and Facebook and Tumblr, but for the past he has been using Instagram to blog. You might just use it as a place to share pics of your lunch, practice your duckface, but Spackman takes Instagram seriously.
And this week he blogged. A story about survival that had as many cliffhanging moments as Serial, Homeland, or a Dan Brown book. Spackman’s story was about a night he spent on Waterton Lake in October. It was told with beautiful photos, his feed is always filled with beautiful photos, and long descriptions that told the story of what happened to him after he got caught in a windstorm and his kayak flipped.
Here’s how it played out. It’s a perfect lesson in story telling, respecting your medium and audience, and just finding your sweet spot and working it. You can blog with Instagram. Here’s how @Namkcaps did it:
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