Are you a developer of mobile applications? Or a niche business that plans to expand its services? Check out these three tips to include cutting edge innovation in your offer and boost your client base.

There are some valuable insights to be gained from a power international business partnership announced on June 3rd. Agora.io, the leading voice, video and live interactive streaming platform based in Santa Clara, California, has expanded its strategic presence in Japan. Their partner is the strongest Japanese provider of video solutions, V-cube, that is now including in its local sales the whole series of Agora products. The use of all sorts on online and virtual tools in Japan has skyrocketed across April and May as a consequence of stay-at-home measures.

The Japanese entertainment sector has particularly profited from these developments, as you can see by visiting オンラインカジノ 2020 for an example of recent offers. Lifestyle and business changes have enabled V-cube to record an exceptional 26-fold increase in usage by its customers in Japan in April, year-over-year.

What useful lessons can you draw from Agora’s strategies, that can be applied to your business?

1. Look east

Agora has wisely opened shop in some countries that are going through a strong expansion of the market for the services they offer. They will now get local sales, marketing and technical support in the region from their Japanese partner. But they also have a strong presence in India and China, countries with hundreds of millions of potential customers of mobile apps with integrated audio and video streaming.

2. Explore the most promising sectors

Education, telemedicine, and shopping for example are three sectors that Agora is targeting for its future expansion on Asian markets. In India, platforms like Vedantu and upGrad can reach fairly isolated areas in the Northeast to reach students with live, interactive classes. Doctors are increasingly relying on one-on-one consulting and diagnosing patients on Agora’s platform. Live shopping is already popular in China for certain categories like gadgets, cosmetics, light jewelry, and fashion. It could now be ported to India to overcome the lack of physical infrastructure like roads and offer buyers who own a mobile phone a pleasant customer’s experience, with products delivered on their doorsteps.

3. Go for niche markets

This is particularly true if you are a small business and/or a startup. Video tools can be embedded in applications for both around work and off-work situations (for example, entertainment and dating). Services designed for work environments have to compete with the giants: Google Hangouts, Microsoft Teams, Zoom, etc. You will have a hard time measuring up with their financial power and armies of staff.

Try to define your niche, and learn how to defend it. Tony Wang, Co-Founder at Agora.io, has this example for you: “Look at the monetization model: is this a vitamin, or a painkiller? I can make do without a vitamin, but I need painkillers at times. Having a painkiller mindset allows you to focus on the needs of a very small, narrow niche.”

The takeaway: Agora.io is a young company, founded in 2014. Their strategies are obviously successful, judging by their results. Make good use of their tips and keep exploring the development of their technology and the possible applications that you can integrate into your specific business.

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