iTunes 9 Is Genius

Apple finally added a radio to the iPod line today. You can find it in the iPod Nano, but will anyone use it?

Already the iPod has shown it’s muscle to be the ultimate personalized radio station. It has spent the past few years burning into our consciousness a way to organize our music in playlists just the way we used to make mix tapes.

Up until recently we had to do the sorting, but now with the iTunes Genius, Apple is helping us clean up the mess and get everything neat and tidy. The Genius will analyze your playlist, help sort them and even suggest other songs you’d like based on your preferences.

With the iTunes 9 upgrade today, another giant leap was made in managing your music and despite a radio being dropped in the Nano, I wonder if anyone will ever need one again.

Yes, radio wins on personality (although some may argue penny pinching is squeezing the talent out of the booth), but when it comes to music can a music director ever catch up to the one click I just performed and was given this gift?

iTunes Genius just instantly catalogued the thousands of songs in my folders and arranged them by tempo, genre, pace, era etc. It instantly created a dozen different themed radio stations based on the music I already love.

12 different radio stations and I love each one of them.

How many radio stations are on your presets? How many do you love?

I’d like to see a radio station take their catalog and dump it into the iTunes Genius to see what kind of mixes and suggestions it would come up with.. perhaps it would come up with something we could all be passionate about.



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