Online Wins as Writers Strike


One of the issues in the Writers’ Strike in Hollywood is compensation for works shown on the internet. More video is making its way online, and the writers want a cut.

As the technology for showing video on the web has grown, so has our demand for having video on demand. The major networks have responded by rebroadcasting shows via broadband and by creating their own video sites, like Hulu, to compete with the clip sharing on YouTube.

But it’s not just the major players showing video on the web. There are entire online networks dedicated to producing broadcast quality original programming.

Most of these are short form video podcasts consisting of reviews, interviews and news headlines, but the production values at Geekbrief, ChannelFlip and Revision3 are worthy of any specialty channel.

Online dramas are in the mix as well. The creative team behind My So-Called Life and thirtysomething launched quarterlife this weekend on MySpaceTV.

The show was originally a pilot for ABC following friends and roommates in their mid-20s living in Chicago. It didn’t get picked up, but the material was given back to the producers to develop on their own.

Marshall Herskovitz and Edward Zwick decided to do the quarterlife series for MySpaceTV, and create with it a social network at quarterlife.com.

Each webisode runs 8 minutes with new ones debuting on Sundays and Thursdays.

As Chris DeWolfe, CEO of MySpace says, “When Emmy award-winning producers come to MySpaceTV — you know this is reaching a whole new level.”

A level that just might bring web targeted media to a small screen in the living room, instead of the one on your iPod. If the strike continues, the Hollywood Reporter is already speculating quarterlife could be one of the first projects to make the jump.

I believe a quote from Alanis Morissette would be appropriate right about now.

catch the buzz … pass it on.

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