Pinterest is quite the rage of late. A thumbnail browsing site, it’s easy to get lost drifting through photography, fashion, food and the frivolous.  So popular is the site, (70% female) it’s being cited as one of the timesuckers that is cutting into Facebook‘s traffic numbers.

The site is like a virtual vision board and it really is beautiful to navigate.  The thumbnails seem to scroll endlessly and you can daisy chain around from people you follow to new connections and categories.

Now similar graphical interfaces are making waves – for articles.

Flipboard (long on iPad) moved to iPhone this week.

The app works by sorting the links coming from your feeds (Google Reader, Twitter, Facebook) into thumbnails.  

What flow as text links in the Twitter stream have summaries and images attached in Flipboard.  I found myself instantly reading more of the content my stream was sharing simply because of the layout and design. 

Even Phil Schiller likes it.

Google has been very busy of late, redesigning their entire user experience, but has still found time to launch new products Schemer and Google Currents [iPhone, iPad, Android – US only].

Google teamed with  more than 150 publishing partners to offer full-length articles from more than 180 editions including CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post, Fast Company and more. Content is optimized for smartphones and tablets, allowing you to intuitively navigate between words, pictures and video on large and small screens alike, even if you’re offline.

To get started, simply download the app and choose the publications you want to subscribe to for free. You can also add RSS, video and photo feeds, public Google+ streams and Google Reader subscriptions you’re already following. In addition to consuming your favorite media, you can also use the trending tab to discover related content that matches your tastes.

Greybox, a Canadian startup from Edmonton moved out of beta this week.  It works the most like Pinterest from these article aggregators.  You follow people, topics and networks and can share stories.   The articles are thumbnailed on a grey board that is elegant to look at and easy to browse.

These are all content aggregating answers to the tablet trend.  Taking news and making it swipable, making it sortable and making it more like the experience of flipping through the pages of a magazine.  You can set the parameters of the content you consume, so it’s familiar, but at the same time it’s fresh and new and easy to consume.  These are just a few of the new apps and sites to take advantage of the trend, get ready to see more of it on the web and mobile.

This article was originally published at The Future Shop’s Tech Blog.

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