I’ve started to get an email lately asking for “link exchanges.” Site owners want me to post an entry on my site linking to their site with a specific keyword. In return, they’ll do the same.
Keyword linking is one of the ways you can make your website more relevant to search engines. When I made an entry about Kris Krug‘s adventures in Beijing during the Summer Olympics, he asked I link back to his website with the phrase “photographer.” … [contd]
For more on the importance of anchor links, check out yesterday’s entry at The Blog Herald.
Simply put, anchor text is the text in a link.
Anchor text is important because search engines use it in their algorithms to determine their rankings. Here’s how it works. Search engines are constantly checking the anchor text of your site. Each time you get a link from another site, the search engines will note the anchor text of that link. With each instance a word or phrase shows up in your anchor text, your chances improve for increasing your ranking for that word or phrase.
[The Blog Herald]
So that brings me to the email. I wanted to out the spammers, but not give them the glory of linking their site with the requested keywords, instead they’ll get linked up with “spam.” I will also be helping their competitors, the #2 search result in google, but giving them the anchor link love.
My name is Darlene Stein and I’m an online marketing consultant. I’ve just visited your website (buzzbishop.com) and I was wondering if you’d be interested in exchanging links with my client’s website. I can offer you a link back from a Travel website which would be (spam)
Your link will be placed here: spam
If you are interested please add the following information to your
website and kindly let me know when it´s ready and I will do the same
for you in less than 24 hours.
Please use the following details for my link:
DESCRIPTION (optional): Spam URL is dedicated to providing the best prices and the easiest and most accurate online bookings for hotels in Amsterdam and Holland.
Please let me know when my link is ready! And send me the information
of your site (title, short description, and URL) to add your site too.
By doing that we will both gain visibility in our mutual referencing on
search engines such as google, yahoo etc.
I hope you have a nice day and thank you for your time.
There are right ways and wrong ways to go about publicizing your site and getting traffic. Back door deals and spam requests is one of them, growing your product organically with word of mouth is another.
Which will you choose?