The movie is classic Bond: sexy ladies in evening gowns, bad guys who want to end the world, and gadgets that will blow your mind.
As Ethan Hunt says to the team boarding a private jet on a tarmac in Dubai: “Wait until you see the car.”
Cruise’s character drives a couple of BMWs in the movie, the flashiest being the BMW i8 concept car with Vision EfficientDynamics.
While the car is set for a 2014 production release, one of the plug-in hybrid sports car’s cool features is available now.
BMW’s ConnectedDrive, used in the movie to provide a visual display of detailed maps and collision warnings, and allowing voice-activated phone functions, is now in cars. Think of that scene in Minority Report where Cruise was thumbing through flies on a wall – this is that in your car. A heads up display that takes the information from your dashboard and puts it directly in your field of vision.
BMW reportedly spent more than $10M at the chance to promote the car in the movie.
Mission: Impossible is a whole new dimension for BMW,” says Ellinghaus. “It’s what James Bond used to be.
The scene that everyone talks the most about is Cruise on the oustide of the Burj Khalifa. Some 1200 feet in the air, Cruise scales the glass of the tallest building in the world with special “blue is glue, red is dead” climbing gloves.
If you want to try it (no thanks), look for Gecko Tape. It’s a material covered with nanoscopic hairs that mimic those found on geckos’ feet. The tape is so sticky it could allow people to walk up to sheer surfaces and across ceilings, say researchers.
That’s just the beginning.
There are chain mail suits paired with maglev robots, contact lenses that sync with your iPhone for facial recognition and remote camera printing, iPads that toss hallway holograms, 3D printers that can fashion and paint realistic masks, surface computing that can read data from devices simply through touch, along with random USB devices that can stop nuclear warheads.
Even the basic iPhone countdown timer gets a starring turn in the film.
Mission Impossible: Ghost Protocol is on IMAX screens this weekend and goes in wide release December 21.