April Fool’s Day is becoming just as important to brands and marketing as the Super Bowl. When it comes to earned media, it’s another day to easily go viral for sharing your positive, light-hearted, fun brand messages.
Many blogs consider themselves to be PR Friendly. They will often take PR pitches and republish them, why not become Advertiser Friendly?
What is the ROI of social media? What’s the ROI of a billboard in Times Square? ROI is easy to measure – you measure it one customer at a time.