April Fool’s Day is becoming just as important to brands and marketing as the Super Bowl. When it comes to earned media, it’s another day to easily go viral for sharing your positive, light-hearted, fun brand messages.
The easy way to win at marketing is to meet every listener. A unique one-on-one experience is what will turn a fan into an evangelist. Exhibit A: an experience I had with Colin and Justin and my son handing over a paper flower.