Posts in tag


Why April Fools Is As Important As Super Bowl

April Fool’s Day is becoming just as important to brands and marketing as the Super Bowl. When it comes to earned media, it’s another day to easily go viral for sharing your positive, light-hearted, fun brand messages.

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Pages Feed Link in Facebook

Yes, Facebook hides posts. Even when you say you like something, Facebook tries to give you something you like more. So you miss out. Here’s how to get what you like back into your feed.

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Canadian Tire and IKEA Trash Tweet Before Olympics - cyberbuzz

Canadian Tire and IKEA traded tweets in advance of Canada’s gold medal win in ice hockey. The best example of real-time marketing during the games.

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Tim Hortons vs Molson in Real Time Marketing Battle

The Canada USA semi final was a super bowl of real time marketing in Canada. Molson jumped on it while Tim Hortons sat still and failed miserably.

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colin and justin at the calgary home show

The easy way to win at marketing is to meet every listener. A unique one-on-one experience is what will turn a fan into an evangelist. Exhibit A: an experience I had with Colin and Justin and my son handing over a paper flower.

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I’ve been outside of radio for 3 months now. I’ve stood outside an industry I had been inside for nearly 20 years. Being on the outside looking in has given …

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If you want to know how John Chow makes money online, he’ll gladly tell you. His multilevel marketing programs give him thousands in commissions via his blog

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