old media
Rebel, Rebel: All Media Is Not Created Equal
All media is not created equal. Ezra Levant’s The Rebel does not have an inalienable right to have access to the Alberta government. Far from it, in fact.
Old Media Makes Us Feel Better
I’ve said it before, print is dead. The way media is created and consumed is changing, but there’s one thing that new media can’t bring – bragging rights. New media …
Have A Conversation With Your Brand
It’s called social media, because it’s about being social. You don’t broadcast your message anymore, you share it. If you’re a newspaper, you move to the web. If you’re a …
It’s Not Me. It’s You
Old media talks down to its audience. New media engages its audience. Do you recognize how vastly different those two sentences are? Those two simple sentences hold all the answers …
Link Love Is Brand Building
Traditional media outlets on the web are notorious for not providing link love. They simply post the content from print to the web with no annotation, link or way for …
It’s Called Social Media For a Reason
The Vancouver Sun has recently entered the Twittershpere. However, like The Globe and Mail and the CBC before them, they’re using Twitter as an RSS feed syndicator, a different way …