Canadian Tire And IKEA Trade Trash Talk Tweets For Gold Medal Hockey
Canadian Tire and IKEA traded tweets in advance of Canada’s gold medal win in ice hockey. The best example of real-time marketing during the games.
Posts tagged olympics
How Tim Hortons Is Failing (And Molson Is Winning) Real Time Marketing As Canada Goes For Gold
The Canada USA semi final was a super bowl of real time marketing in Canada. Molson jumped on it while Tim Hortons sat still and failed miserably.
