There is a large media concentration in Canada. With multiple mergers and acquisitions, we’ve seen economies of scale rise and partisan pitches come to the air. Bell Let’s Talk Day is just one of many examples of how the revolution will be branded when it is televised.
The easy way to win at marketing is to meet every listener. A unique one-on-one experience is what will turn a fan into an evangelist. Exhibit A: an experience I had with Colin and Justin and my son handing over a paper flower.