Posts in tag

real time marketing


Why April Fools Is As Important As Super Bowl

April Fool’s Day is becoming just as important to brands and marketing as the Super Bowl. When it comes to earned media, it’s another day to easily go viral for sharing your positive, light-hearted, fun brand messages.

Canadian Tire and IKEA Trash Tweet Before Olympics - cyberbuzz

Canadian Tire and IKEA traded tweets in advance of Canada’s gold medal win in ice hockey. The best example of real-time marketing during the games.

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