You see Twitter disclaimers more and more these days. It’s a variation on the “the views are mine and not my employer”, or “opinions expressed here are mine and mine alone” theme.
Those opinions may be yours and they may not reflect the opinions of your employer, but they reflect you.
Which brand do you care more about?
Whenever I see that disclaimer I immediately think this person is saying “Yo, I’m an asshole. Please don’t tell my boss.”
Just ask former Rogers Sportsnet anchor Damian Goddard. Moments after Goddard tweeted support of an agent attacking Sean Avery for appearing in a gay marriage ad he was fired.
Goddard had the disclaimer on his account, but it didn’t matter. Everyone knew who he was, what he did and which company he represented.
I consistently quote Gillian Shaw from the Vancouver Sun and her social media advice: “if you don’t want it on the front page of the newspaper, don’t tweet it.”
Putting “these opinions are mine” doesn’t change the comments you make. Especially when your name and occupation are listed in your Twitter bio or easily found.
When you say something stupid they don’t include your disclaimer on the front page of the paper, they just say “Joe Schmo from Asshat Industries said …”
Think twice. Tweet once. Look after the most important brand in your career – your own.
catch the buzz … pass it on.
Image via Payton Chung