Time to Make the iSwitch to iMac

There has never been a better time to switch.

If it’s computer upgrade time and you’re sitting there staring at a shelf with a beige box with Windows and a pretty white display with the little Apple on it – choose the Apple.

Recently Apple introduced iWork 08 and iLife 08, and while not the killer apps to take it over the edge, when you bundle those with the entire Apple experience, it makes for an interesting argument.

With Pages and Numbers and Keynote in iWork 08, you’ve got the ability to do word processing, spreadsheets and presentations. Yes, all the stuff the Mac guy in the commercials made fun of PC for being able to do, he can now do – in a very Mac way. You can also export these Numbers files into plain old Excel friendly spreadsheets so your old school friends can see them too.

iLife 08 will have you doing all the things Macs are famous for with ease. Making websites, movies, dvds, creating music, and organizing your photos have long been the selling features for the Mac and the new iLife programs make it easier than ever.

If you’re really attached to the way Windows works, you can still run it in parallel on your Mac and switch between the Apple OS and Windows, just by the click of a few keys. Every program you currently run on your dusty PC you could run on a slick, clean iMac.

And that’s where the time to switch comes in. By being able to still have Windows on your Mac, you can transition smoothly and easily. Instead of instantly having to learn how to do things on a Mac, and some things are different, you can dip your toes in and learn at your own pace by switching back and forth.

Now, I admit, I’m sitting here writing this on a nasty old humming PC that’s 4 years old. I’ve had a MacBook for a year now and have been tempted to upgrade the old desktop to a new Mac. When Bruce Hutchinson and Simon Atkins from Apple Canada gave me a tour of the new software suites last week, I was amazed and said “There really is no need to buy a PC anymore, is there?”

They just proudly smiled and nodded, “Nope.”

catch the buzz … pass it on.



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