Twitter’s 1% Rule

Twitter is on the tip of many tongues, but does everyone understand what it’s about?

According to Ipsos Reid, a quarter of online Canadians are aware of Twitter, but only 6 percent are active on the site. Drill those numbers down and it amounts to about 1% of Canadians actively participating in the Tweets.

You’d be forgiven if you thought the number was higher. Entertainment Tonight, Oprah, News shows and newspapers are all encouraging people to get active in Twitter and join the conversation.



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