We often complain that companies don’t get the state of the web today and move too slowly to give us what we want. Which is everything, instantly and for free.
Paramount Pictures gets a little pat on the modem today for sparking up the VooZoo app for Facebook. It’s an app that lets you post and share clips from the studio’s movie library.
Sure, you could do that with YouTube, but, technically you were breaking the copyright rules. The VooZoo app is straight up, legit and free.
Now there is a catch, the studio will urge you to buy dvds of the clips you’re watching with embedded buttons on the clips, and they eventually want to use the app to promote upcoming releases, but that’s not a big deal.
You can pick Eddie Murphy laughing in Beverly Hils Cop, to Audrey Hepburn in Breakfast at Tiffanys, but you wont find Indiana Jones clips yet – they’re saving them to market the movie in May.
All the studios need to do is give us what we want, when we want it and for free. VooZoo does that with a nice little viral marketing bonus for the company – sounds win/win.
catch the buzz … pass it on.