[twitter]I’m using radio for this example, but it is not a specific industry situation. Liking a competitor is an important marketing tool, but it can cause problems. Perhaps you’re a car dealer, marketer, or whatever – simply replace the word “radio” for your field of business and I think you’ll get some very important advice:
Thank you for this, it could be a messy situation if my keeping tabs on the competition and market lead to a referral away from my company.