A bit of a gold rush is being predicted as Facebook moves this weekend to distribute vanity URLs, or Facebook Usernames as they’re calling them.

Starting at 12:01 a.m. EDT on Saturday, June 13, you’ll be able to choose a username on a first-come, first-serve basis for your profile and the Facebook Pages that you administer by visiting www.facebook.com/username/. You’ll also see a notice on your home page with instructions for obtaining your username at that time.
[Facebook Blog]

So it’s going to be a mad dash for the digital pay-dirt. And really, it was only a matter of time before things went this way.

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This article has been submitted to Future Shop’s Tech Blog where I contribute Sundays, Wednesdays and Fridays.

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